For example, the best time to post on Instagram for the fitness industry may differ from the retail sector. While the days and times given above provide a good picture in general regarding the best and worst times to share posts on the individual platform, engagement may also be affected by various factors, such as the industry. See more: Best Time to Post on Social Media Is Before 2 PM: Sprout Social Study Identify the Right Time to Post for Your Brand The engagement was also found to drop significantly over the weekend. Further, they did not extend much beyond the work hours as they had in previous years. Peak engagement hours were found to be more concentrated toward midday. The engagement times on the platform were found to be consistent with the U.S workweek. LinkedIn remains a popular social networking platform for professionals. Worst day(s): Sunday Best Time to Post on LinkedIn Peak engagement became much more concentrated toward mid-mornings and middays during the week.īest time: Monday through Wednesday at 9 am, Friday and Saturday at 9 am Having said that, the peak engagement times shifted significantly over a year. The study found that social conversations on the platform did not slow down over the last year despite the pandemic going into a second year. Many brands have also been using it as part of their customer care strategy. Twitter has maintained its position as the go-to platform for the latest updates and breaking news. Worst day(s): Sunday Best Time to Post on Twitter Regarding posting on the platform, the best times range between 10 am to 1 pm on most weekdays this year.īest time: Monday at 11 am, Tuesday and Wednesday from 10 am to 1 pm, Thursday and Friday from 10 am to 11 am. The platform is also popular among Millennials and Gen Z audiences. While the platform faces stiff competition from TikTok, Instagram is here to stay for some time as it keeps enhancing its current features and launching a few new ones. Instagram saw a big boom through 20 and hit more than 2 billion monthly users last year, according to reports Opens a new window. Worst day(s): Saturday Best Time to Post on Instagram However, very early mornings and mid-mornings still show consistent engagement.īest time: Monday through Friday at 3 am, Tuesday at 10 am and noon Further, there were a few more “off” times than in the earlier years. While mid-mornings used to dominate over the previous few years, now it is early morning hours.
However, there was a shift in when there was maximum engagement on the platform compared to last year. Best Time to Post on Facebookĭespite all the controversies around the social network, Facebook remains the leading social media platform used by marketers, according to Statista Opens a new window. The following is a deep dive into the best and the worst days and times to share your posts on the individual social platforms. The worst day to post on most social platforms was Sunday. Having said that, the study found that the best days for engagement overall were Tuesdays, Wednesdays, and Thursdays. Interactions may also vary according to the industries. For example, LinkedIn users may interact with each other at a time different than those on Facebook or Twitter. See more: 5 Best Social Media Automation Tools To Save Time and Stay Ahead of Competition in 2021 Best Time to Post on Social Platforms in GeneralĮach platform has its own features, and how users interact with each other may vary across platforms. Note that all timings are in Central Time Zone (CST). The following are the findings from the study. Sprout Social recently conducted a study to identify the best and worst days as well as times to post on four major social platforms this year viz., Facebook, LinkedIn, Instagram, and Twitter. However, with consumer dynamics constantly changing, how people interact on social media has changed. Last year, we covered a study discussing the best days as well as times to share your posts on key social platforms to ensure maximum engagement. Having said that, the frequency and timing of these posts have a significant role in a post’s ability to engage the audience. Regular posting on their social media handles helps businesses understand their audience and customers’ needs and pain points, as well as strategize their campaigns and offerings. As the world increasingly becomes digital-first, social media helps companies stay connected with their audience. Social media plays a massive role in a brand or business’s marketing efforts.
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